VK FEST

About the event

On July 11, 2026, VK Fest took place in Nizhny Novgorod — one of Russia’s largest music and entertainment festivals, which brought together music, sports, creativity, and modern youth activities.

The Russian Olympic Committee took part in the festival, presenting its own themed zone aimed at promoting sports and the Olympic movement among young people.

One of the central elements of the venue was a large inflatable figure of the ROC mascot, which attracted the attention of festival guests and became a striking photo zone. Additionally, there was a face‑painting area for visitors, where everyone could enhance their festival look with bright designs.