VK FEST

About the event

On July 18–19, 2026, VK Fest, one of Russia’s largest music and entertainment festivals, took place at VDNH in Moscow; about 85,000 people attended the festival over two days.

The Russian Olympic Committee took part in the festival, organizing a large‑scale sports venue together with nine all‑Russian sports federations: the Russian Shooting Union, the bobsleigh, table tennis, handball, judo, luge, fencing, hockey, and volleyball federations.

Over the course of two days, guests at the venue could explore various sports, take part in sports challenges and masterclasses, try their hand at different disciplines, and interact with professional athletes and coaches.

 Creative masterclasses for creating their own merchandise and interactive activities were also organized for visitors. Participants could obtain a special Olympic passport, collect stamps for completing sports zones, and purchase the ROC mascot — the Olympic Bear.

The venue of the Russian Olympic Committee was visited by Olympic champions and medalists Bogdan Kiselevich, Denis Bogdan, Mansur Isaev and Sofya Ochagava, as well as world beach soccer champion Denis Parkhomenko, hockey player Nikolai Goldobin and two‑time bronze medalist at the World Hockey Championship Anna Prugova.

 The ROC’s participation in VK Fest provided an opportunity to introduce a wide audience to the Olympic movement, attract young people’s attention to various sports and create a space for communication with famous Russian athletes.