Russian Olympic Committee
All-Russian Youth Educational Forum "NOISE"

About the event

From June 10 to July 13, 2026, the V anniversary All‑Russian Youth Educational Forum “SHUM” was held in the Kaliningrad Region — one of the largest educational events for young professionals in the field of media and communications.

The forum brought together young journalists, bloggers, photographers, videographers, digital content creators, and media professionals from various regions of Russia and foreign countries.

The forum’s programme included five thematic areas: “SHUM.Production”, “SHUM.Cities”, “SHUM.Journalism», “SHUM.Generation” and “SHUM.Festival”. Participants attended educational lectures, master classes and meetings with experts, worked on real media projects, exchanged experience and developed professional skills.

 The Russian Olympic Committee specially developed and organized a themed zone for the forum participants, focused on creating photo and video content. The space became a platform for bloggers, photographers, and other representatives of the media sphere, where they could conduct shoots, create content for social media, and take photos with OCD symbolism.

Special attention at the forum was paid to creating high‑quality media content, developing modern communication formats, promoting socially significant initiatives, and building a professional community of young media specialists.

The forum was held with the support of the Federal Agency for Youth Affairs (Rosmolodezh) and the Government of the Kaliningrad Region as part of the national project “Youth and Children”.

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