Since 2015, the Russian Olympic Committee has been implementing the "Team of Russia" project, which unites all athletes defending the country's honor in international competitions and a huge army of Russian fans.
At the moment, the Russian Olympic Committee is implementing a communication strategy to promote the "Team of Russia" project. This is achieved by using its brand identity at all its major events, such as Winter Sports Day, All-Russian Olympic Day, All-Russian Walking Day, and the Olympic Patrol, as well as at official press conferences and in the design of other events dedicated to the Olympic Games.
In addition, the project is promoted on the website www.olympic.ru and the Russian Olympic Committee's social media groups. The branding of the "Team of Russia" project is used alongside partner logos to create the necessary association in the audience's mind that these companies support the Russian Olympic Committee, the Team of Russia, and the Russian Olympic Team.
The "Team of Russia" project has already established itself as an important component of communication between Russian athletes and fans, contributing to an increased interest in the activities of the Russian Olympic Committee and the Russian Olympic Team.
Be with the Team! Be in the Team!
Since 2016, the Russian Olympic Committee (ROC) has approved an official guide for using the corporate identity of the ROC project "Team of Russia" (the "Team of Russia" brand book), which establishes the basic rules and parameters for the application of the logo and the main stylistic elements of the Team of Russia.
The main corporate block of the ROC project "Team of Russia" (the "Team of Russia" logo) is a single graphic composition consisting of three elements: the inscription "КОМАНДА РОССИИ" (or the English-language version of the inscription "TEAM RUSSIA"), the "Team of Russia" emblem (a flame colored in the colors of the Russian flag), and the Olympic rings.
You can view the full version of the official guide for using the corporate identity of the ROC project "Team of Russia" (the "Team of Russia" brand book), which includes vector files of the corporate block of the ROC project "Team of Russia" (the "Team of Russia" logo), at this link.
Any use of the corporate identity of the Olympic Committee of Russia must be approved in advance by the Marketing Department of the Olympic Committee of Russia.
